Profile prediction for shared computers

US9536000B2 · kind B2 · utility

Assignee

• EXCALIBUR IP, LLC · US

Inventors

• Viswanathan Ramaiyer · Savanuru, IN
• Amit Verma · Schweinhub, DE
• Hastagiri Prakash · Savanuru, IN

Key dates

• Filing date: Oct 29, 2010
• Grant date: Jan 3, 2017
• Expiry date: Apr 6, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A profile prediction system may identify one of multiple user profiles for a single computer. For example, a home computer may have multiple users that may not be targeted unless the user on the home computer can be identified. The system's user identification may be based on a clustering model that considers various browsing characteristics to identify different clusters that each correspond to a particular user or user profile. The model may be generated and refined by tracking web browsing over multiple sessions. Future activity on the computer may be used to identify which user is the source of the activity and the user may receive targeted content including advertisements.