Biometric based demography tool
US9536158B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | May 30, 2013 |
| Grant date | Jan 3, 2017 |
| Priority date | — |
| Expiry date | Oct 19, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods to determine demographic attributes of pedestrians in a retail environment are presented. In some examples, media content is selected for presentation to one or more pedestrians based on the determined demographic attributes. In a further example, the media content is interactive, and a response is received from the pedestrian indicating recognition of the interactive media content and an identity of the pedestrian. In some examples, the demographic attributes of a group of pedestrians passing a particular location are aggregated to determine a demographic profile of a pedestrian traffic flow. In some other examples, demographic attributes of pedestrians are derived from biometric responses to a media presentation. Based on the location and duration of visual attention to the media presentation, a demographic attribute of the pedestrian is determined.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.