Using data obtained from an online social network to optimize subscription offers

US9536207B2 · kind B2 · utility

Assignee

• LinkedIn Corporation · US

Inventors

• Jonathan David Traupman · Oakland, US
• Tarun Kumar · Bengaluru, IN
• Venu Javarappa · San Jose, US
• Anmol Bhasin · Los Altos, US
• Lizabeth Li · Mountain View, US
• Yurong Shi · Austin, US

Key dates

• Filing date: Nov 13, 2013
• Grant date: Jan 3, 2017
• Expiry date: Jul 25, 2034

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The disclosed embodiments relate to a system that uses data from an online social network to optimize subscription offers. During operation of the online social network, the system gathers data associated with subscription offers that were presented to members of the online social network, including information about which subscription offers were converted. Next, the system uses a machine-learning technique to train a model based on the gathered data. Finally, the system uses the trained model to select subscription offers to present to a member of the online social network.