Entity-based searching with content selection
US9536259B2 · kind B2 · utility
3Cited by
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18Claims
0Family size
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Key dates
| Filing date | Mar 5, 2013 |
| Grant date | Jan 3, 2017 |
| Priority date | — |
| Expiry date | Oct 8, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/08
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for entity-based searching with content selection include receiving a search query and determining that the search query corresponds to a search entity. The search entity may be associated with an online action, thereby forming an entity-action pair. Auction parameters that specify the entity-action pair may be used to select third-party content. A visual layout for the third-party content may be generated based on the relationship between a search query and the entity-action pair and used as part of the presentation of the third-party content on a search result screen.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.