Method and apparatus for improving viewer engagement in video advertising
US9538258B2 · kind B2 · utility
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20Claims
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Key dates
| Filing date | Nov 12, 2013 |
| Grant date | Jan 3, 2017 |
| Priority date | — |
| Expiry date | Mar 15, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8355
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A computer implemented method and apparatus for improving viewer engagement in video advertising. The method comprises configuring a plurality of skip options for presentation in advertising content, such that each skip option of the plurality of skip options is presented in series for a limited duration during display of the advertising content until a presented one of the skip options is selected.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.