Providing content items based on user affinity in a social network environment
US9544382B2 · kind B2 · utility
5Cited by
29References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 28, 2015 |
| Grant date | Jan 10, 2017 |
| Priority date | — |
| Expiry date | Oct 28, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/63
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system and method for measuring user affinity in a social network environment is provided. One or more activities performed by a user associated with a social network environment are monitored. A relationship associated with the one or more activities is identified. An affinity for one or more objects associated with the social network environment is then determined based on the one or more activities and the relationship.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.