Targeted advertising and customized display of advertisements in satellite broadcasting
US9547867B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 7, 2014 |
| Grant date | Jan 17, 2017 |
| Priority date | — |
| Expiry date | Jul 17, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8455
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Selecting a content filler from a plurality of content fillers in a satellite broadcast comprises receiving a content in a first broadcast frequency channel, and a plurality of content fillers in a respective plurality of second broadcast frequency channels, wherein the content includes a gap in content to be filled by one of the plurality of content fillers, the gap in content defined by a start indicator and an end indicator. The receiver transmits the content to a display device. The receiver determines a second broadcast frequency channel, from among the plurality of second broadcast frequency channels and responsive to receiving the start indicator, switches to the determined second broadcast frequency channel, transmits the content filler in the determined second broadcast frequency channel to the display device. Responsive to receiving the end indicator, the receiver switches to the first broadcast frequency channel and transmits the content to the display device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.