Site flow optimization
US9552556B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 5, 2015 |
| Grant date | Jan 24, 2017 |
| Priority date | — |
| Expiry date | Aug 5, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In an example embodiment, for each of a plurality of possible presented actions corresponding to a particular flow of actions in a computer network, and for each of one or more possible performed actions for each possible presented action, a likelihood that a user will perform the possible performed action is determined. Then, a first presented action is identified by determining a presented action having a maximum determined likelihood, based on the determined likelihood, wherein the identifying a first presented action includes utilizing a machine learning model having one or more user covariates and one or more performed action covariates, and interactions between the one or more user covariates and the one or more performed action covariates, the user covariates including information specific to the user, the one or more performed action covariates including information specific to one or more of the possible performed actions.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.