Systems, methods, and media for mobile advertising conversion attribution
US9552590B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Oct 1, 2013 |
| Grant date | Jan 24, 2017 |
| Priority date | — |
| Expiry date | Oct 1, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0246
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method for mobile advertising conversion attribution can include receiving, for example, at a conversion tracking server, a signal from a user device indicating that a conversion tag has been received. The signal can include a segment identifier, and a user agent (UA) and/or an internet protocol (IP) address of the user device. A conversion identifier can be defined that is associated with the segment identifier, the UA, and/or the IP address. The conversion identifier can be stored in a first database along with an indication of when the conversion identifier was received. A second database can be searched for an advertisement identifier that matches the conversion identifier and was received within a predetermined period of time before the conversion identifier. If a match between the conversion identifier and an advertisement identifier is located, a signal indicating that an advertisement was converted can be sent to an advertiser.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.