System and method for exploring new sponsored search listings of uncertain quality
US9558506B2 · kind B2 · utility
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2References
19Claims
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Key dates
| Filing date | Feb 4, 2010 |
| Grant date | Jan 31, 2017 |
| Priority date | — |
| Expiry date | Dec 25, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.