Search lift remarketing
US9569502B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Nov 8, 2013 |
| Grant date | Feb 14, 2017 |
| Priority date | — |
| Expiry date | Nov 7, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/02
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Aspects and implementations of the present disclosure are directed to methods of and systems for search lift remarketing. In general, in some implementations, a first content item is distributed to client devices and search lift attributable to the first content item is measured by examining subsequent requests received from client devices to which the first content item has been distributed as compared to requests received from similar client devices to which the first content item has not been distributed. Keywords benefiting from search-lift attributable to the first content item are used to determine when to send a second content item in response to requests from client devices in a select audience. In some implementations, requests are compared to identify a set of keywords invoked more frequently after presentation of the first content item where an increase in usage exceeds a threshold or otherwise indicates a statistical significance.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.