System and method for administering marketing programs

US9569789B2 · kind B2 · utility

Assignee

• American Express Travel Related Services Company, Inc. · US

Inventors

• Sastry VSM Durvasula · Phoenix, US
• Luke Gebb · New York, US
• Priyadarshini Koul · Scottsdale, US
• Michael Morris · New York, US
• Sherree Newhouse · Phoenix, US
• Manjushri H. Puranik · Scottsdale, US
• Scott M. Roen · Ridgewood, US
• Jennifer M. Russo · Brooklyn, US
• Sripriya V. Tiku · Scottsdale, US
• Robert Wilmes · Detmold, DE
• David Wolf · Brooklyn, US
• Sathish B. Muthukrishnan · Phoenix, US

Key dates

• Filing date: May 22, 2012
• Grant date: Feb 14, 2017
• Expiry date: May 22, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0234
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method provide rewards or loyalty incentives to transaction account customers. The system includes a computing platform comprising application programming interfaces that enable users to define marketing programs. The system thus enables an efficient, automated and extensible platform for creating, managing and executing rewards and other marketing related programs.