Content optimization system and method
US9576001B2 · kind B2 · utility
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7References
42Claims
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Key dates
| Filing date | Dec 21, 2007 |
| Grant date | Feb 21, 2017 |
| Priority date | — |
| Expiry date | Feb 6, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Disclosed herein is a statistical approach, a win share approach, used to assign a win share value to content items. User interaction with content items is tracked, and a win share value is assigned to content items in response to a “winning” action performed by a user. Win shares associated with content items are used to identify content items that are to be presented, and can further be used to identify an optimal presentation, e.g., layout, presentation frequency, etc., of content items that is to be presented.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.