Methods, apparatus and articles of manufacture to estimate local market audiences of media content
US9578361B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jul 11, 2016 |
| Grant date | Feb 21, 2017 |
| Priority date | — |
| Expiry date | Jul 11, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/51
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Example methods, apparatus and articles of manufacture to estimate local market audiences of media are disclosed herein. Disclosed example methods include accessing set-top box return path tuning data obtained from a plurality of set-top boxes located in a first geographic area. Disclosed example methods also include determining a ratio of (1) a first audience metric determined from audience measurement data associated with a second geographic area different from the first geographic area to (2) a second audience metric determined from a portion of the audience measurement data identified to be associated with monitored sites in the second geographic area having second set-top box characteristics that correspond with first set-top box characteristics of the set-top boxes located in the first geographic area. Disclosed example methods further include processing the set-top box return path tuning data based on the ratio to determine an audience exposure metric in the first geographic area.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.