Engagement interface advertising in a social network

US9582807B2 · kind B2 · utility

Assignee

• FACEBOOK, INC. · US

Inventors

• Robert Kang-Xing Jin · Palo Alto, US
• Jared Morgenstern · Palo Alto, US
• Neville Bowers · Palo Alto, US
• Nan Gao · Vancouver, CA

Key dates

• Filing date: Feb 20, 2009
• Grant date: Feb 28, 2017
• Expiry date: Oct 24, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A social network advertises to its members with engagement interfaces. An engagement interface comprises a call to action and a link to perform the action within the social network from within the engagement interface. Responsive to a user selection of the link to perform the action, the engagement interface modifies one or more objects within the social network associated with the call to action according to the selection of the link to perform the action. The engagement interface may be refreshed on the user's screen to indicate to the user that the action has been performed. An engagement interface may also be presented to a user from the social network or from an external system apart from the social network.