Mobility enhanced advertising on internet protocol television
US9584836B2 · kind B2 · utility
12Cited by
5References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 3, 2014 |
| Grant date | Feb 28, 2017 |
| Priority date | — |
| Expiry date | Sep 3, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Enhanced personalized advertisements may be provided through media such as IPTV, for example, by analyzing data such as subscribers' mobility data (calling and movement data), television (TV) watching history, online browsing data (e.g., Internet, web site browsing), and subscribers' historical purchasing transactions. With the analysis, subscribers' contexts, any information that reflects subscribers' interests and activities, and intents, tendency to buy certain products, items, services, and/or travel to some locations may be inferred.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.