Search service advertisement selection
US9589277B2 · kind B2 · utility
4Cited by
4References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 31, 2013 |
| Grant date | Mar 7, 2017 |
| Priority date | — |
| Expiry date | Nov 17, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N20/00
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, computer systems, and computer storage media are provided for evaluating information retrieval (IR) such as search query results (including advertisements) by a machine learning scorer. In an embodiment, a set of features is derived from a query and a machine learning algorithm is applied to construct a linear model of (query, ads) for scoring by maximizing a relevance metric. In an embodiment, the machine learned scorer is adapted for use with WAND algorithm based ad selection.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.