Systems and methods for providing anonymized user profile data
US9595051B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 20, 2015 |
| Grant date | Mar 14, 2017 |
| Priority date | — |
| Expiry date | Sep 3, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q2220/10
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Embodiments facilitate confidential and secure sharing of anonymous user profile data to improve the delivery of customized content. Embodiments of the invention provide a data appliance to an entity such as a business to convert profile data about the business's customers into anonymous identifiers. A similar data appliance is provided to a content provider in one embodiment to generate identifiers for its user profile data. Because the anonymous identifiers are generated with the same anonymization method, identical identifiers are likely generated from profile data of the same users. Therefore, the identifiers can be used to anonymously match the customers of the business to the users of the content provider. Therefore, data can be shared to improve customized content such as advertisements that the business wishes to place with the content provider without requiring the business to disclose customer data in an unencrypted form, and any non-matched data can remain confidential.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.