Duplicate keyword selection

US9600833B1 · kind B1 · utility

Assignee

• Google LLC · US

Inventors

• Matthew Hiller · New York, US
• Igor Tandetnik · Corning, US
• Art Komninos · Stamford, US
• Theodore Power · New York, US
• Ritcha Gupta Ranjan · New York, US
• Ilan Caron · Redmond, US
• Michael Loose · Hamburg, DE

Key dates

• Filing date: Sep 30, 2009
• Grant date: Mar 21, 2017
• Expiry date: Jun 7, 2035

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/00
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A duplicate keyword selection engine facilitates identification and selection of duplicate keywords that are associated with advertisements and advertising campaigns. The selection engine selects duplicate keywords from one or more sets of duplicate keywords. The duplicate keywords can be selected based on selection criterion specified by the advertiser. The selection criterion for selecting duplicate keywords for inclusion in set of duplicate keywords can be a relative attribute value that a keyword must have relative to attribute values of other keywords in the set of duplicate keywords to which the keyword belongs. For example, the selection criterion can require a duplicate keyword to have a highest attribute value relative to attribute values of the other keywords in the set of duplicate keywords.