Aggregating data from multiple devices belonging to one user for directed ad targeting
US9600834B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 26, 2011 |
| Grant date | Mar 21, 2017 |
| Priority date | — |
| Expiry date | Sep 29, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Targeting advertisements to a user on multiple devices includes: selecting an access point; maintaining an internet access log to track web activity across multiple devices within said access point; identifying the multiple devices involved in the web activity; distinguishing patterns of web activity for the multiple devices to identify users of the devices; generating a user interest vector populated with user interests derived from the patterns of web activity; initializing a master log of user interest vectors for all users within the access point, wherein the master log maps the users with the multiple devices; and updating the master log.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.