Presenting advertisements during media content seek
US9602885B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jul 19, 2013 |
| Grant date | Mar 21, 2017 |
| Priority date | — |
| Expiry date | Jul 19, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8549
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Technologies for presenting an advertisement on a media consumption device includes receiving a request to seek past a commercial included in media content played on the media consumption device, determining an advertisement based on the commercial, and presenting the advertisement to a user of the media consumption device during performance of the requested seek function. The advertisement may be, for example, an extracted frame or image of the commercial and may include a logo or phrase associated with a product or service advertised in the commercial. Similar technologies related to a media content distribution system are also disclosed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.