Method and apparatus to elicit market research using game play
US9610495B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Apr 11, 2014 |
| Grant date | Apr 4, 2017 |
| Priority date | — |
| Expiry date | Jul 11, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0203
- WIPO fieldFurniture, games
- WIPO sectorOther fields
Abstract
A system and method are described for a computer-based picture association game that can be used to elicit market research data, specifically sentiment and awareness data, from consumers. In a first game mode, each player is given an image and a list of phrases, and tasked with selecting the phrase that best describes the image. Then in a second mode, players are presented with a collection of images, including images assigned to players in the first game mode. They are also shown the phrases selected in the first game mode. Each player then has a limited amount of time to both associate these phrases with the corresponding images, and to assist other players in associating his own image. Points are allocated for correct associations. The phrases selected by players and the guesses players make can be analyzed to reveal opinions and knowledge that players have about products, brands, and people.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.