Methods and systems for handling advertisements during a trick play mode
US9615144B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Apr 9, 2014 |
| Grant date | Apr 4, 2017 |
| Priority date | — |
| Expiry date | Apr 9, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8458
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Various arrangements for handling broadcast of advertiser content are presented. A plurality of frames of an advertisement may be analyzed for an advertiser-specific graphical identifier. A frame of the plurality of frames may be selected based on the advertiser-specific graphical identifier being present. The broadcast content may be encoded into a format for transmission to a plurality of television receivers. Encoding may include defining the frame selected from the plurality of frames such that the frame can be decoded independently of other frames of the plurality of frames. A subset of the plurality of frames may require decoding of the selected frame to be performed prior to decoding of any individual frame of the subset of frames.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.