Method and system for advanced messaging
US9626683B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 9, 2007 |
| Grant date | Apr 18, 2017 |
| Priority date | — |
| Expiry date | Jun 9, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An implementation of the inventive concept enables an outside entity to alter user's internet experience on a system-wide level. Specifically, inventive system enables a merchant, a distributor or any other entity to send contextually-relevant messages directly to the user's computer. Upon the receipt of the messages by the controller application residing on the user's computer, the messages are shown to the user by being incorporated into representation of various resources viewed by the user. For example, the received messages are incorporated into web pages viewed by the user by means of code injection. This way, the merchant, distributor or any other entity may provide targeted advertising to the user in a contextually relevant manner. Specifically, the controller application residing on the user's computer may detect requests for specific resources issued by the user in accordance with a predetermined criteria and incorporate the aforesaid received messages into those selected resources.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.