Content ranking and serving on a multi-user device or interface
US9633368B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 25, 2012 |
| Grant date | Apr 25, 2017 |
| Priority date | — |
| Expiry date | Sep 3, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F3/0482
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The effectiveness of targeted content delivery at a multi-user interface can be directly linked to a proper targeting of users. A way of improving targeted content delivery at a multi-user interface can be to determine which users should be targeted based on one or more criteria. The present technology provides various methodologies for selecting one or more users associated with a multi-user interface to receive targeted content. Such users can be selected based on criteria associated with a ranking or priority of the users, criteria associated with an analysis of their interactions with the multi-user interface, criteria based on their most common characteristics, or any combination thereof. The user characteristics associated with such identified used can then be utilized to determine which content should be delivered to the multi-user interface.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.