Method and system for implementing a cloud-based social media marketing method and system

US9633399B2 · kind B2 · utility

Assignee

• Oracle International Corporation · US

Inventors

• Biju George · San Jose, US
• Mehrshad Setayesh · Lafayette, US
• Timothy P. McCandless · Boulder, US
• Patricia Pichardo · Smyrna, US
• Kimberly Ann Wolfe · Decatur, US
• Reza Parang · San Francisco, US
• Maria Fernanda Diaz-Arscott · Spanish Town, JM
• Jeff Condit · Escondido, US
• Brian Culler · Atlanta, US
• Noah Horton · Boulder, US
• Michael J. Strutton · Villa Rica, US

Key dates

• Filing date: Sep 27, 2013
• Grant date: Apr 25, 2017
• Expiry date: Oct 16, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Disclosed is an approach for implementing a system, method, and computer program product for performing social marketing using a cloud-based system. The approach is capable of accessing data across multiple types of internet-based sources of social data and commentary and to perform analysis upon that data. A social marketing campaign can then be generated and implemented in an integrated manner using the system. This permits realtime reaction to trends, with rapid ability to react to opportunities in the marketplace.