Methods and apparatus for defining an audience for a particular location by surveying nearby receivers and/or passively monitoring content consumption
US9635422B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 12, 2016 |
| Grant date | Apr 25, 2017 |
| Priority date | — |
| Expiry date | Feb 12, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/51
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Some embodiments described herein relate to a method that includes surveying and/or passively monitoring content consumption by mobile communication devices. Each signal received from a mobile communication device can be associated with a common location. For example, an out-of-home device positioned at the location can be operable to receive requests from mobile communication devices that represent requests to access network locations. An audience profile for that common location can be defined based on a network location that is identified as being statistically overrepresented. Content targeted to the audience profile at the common location can then be provided.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.