Providing secondary content to accompany a primary content item
US9635438B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 27, 2012 |
| Grant date | Apr 25, 2017 |
| Priority date | — |
| Expiry date | Sep 27, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
While a user views a primary content item (for example, a movie on a television screen), secondary content items are selected and presented to the user, either on the same screen or on a screen of the user's companion device. To choose selections that are relevant to the user's current interests, the selection process considers information beyond the realm of primary and secondary content. Over time, the selection process learns to make more relevant selections by monitoring selection choices made by other systems.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.