Apparatus and method for identifying constituents in a social network

US9641556B1 · kind B1 · utility

Assignee

• SPRINKLR, INC.

Inventors

• Timothy Joseph Potter · Austin, US
• Kevin Safford · Fort Collins, US
• Jason Westigard, II · Austin, US
• John Joseph De Olivera · Austin, US
• Erik Lee Huddleston · Austin, US
• Bryan Horne · Austin, US
• David Chi-Fine Yu · Austin, US
• Brandon Kearby · Austin, US
• Stephen Michael Vaughan, II · Austin, US

Key dates

• Filing date: Nov 20, 2012
• Grant date: May 2, 2017
• Expiry date: May 7, 2034

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/21
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A social analytic system collects signals from different social network accounts. Social metrics are derived for the accounts and the accounts classified as different types of constituents for a company or primary account based on the social metrics. The constituents may include any combination of advocates, detractors, influencers, spammers, employees, partners, and/or market. Some of the social metrics used for classifying the different types of constituents may include a volume of the signals, types of message interactions, number of unique messages, sentiment, number of subscribers, alignment of constituent and company messages, and/or average signal length.