Use of behavioral portraits in web site analysis

US9646322B2 · kind B2 · utility

Assignee

• III Holdings 4, LLC · US

Inventors

• William Charles Minnis · Austin, US
• Mark Nagaitis · Austin, US
• Trevor Pokorney · Cedar Park, US
• Richard Cowin · Austin, US
• Brian Gugliemetti · Austin, US
• Steven Miers · Austin, US
• Eric Schank · Austin, US

Key dates

• Filing date: Jan 17, 2014
• Grant date: May 9, 2017
• Expiry date: Sep 10, 2035

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/535
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content.