Disaggregation to isolate users for ad targeting
US9646327B2 · kind B2 · utility
1Cited by
3References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Aug 9, 2011 |
| Grant date | May 9, 2017 |
| Priority date | — |
| Expiry date | May 9, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Targeting advertisements to a specific user includes steps or acts of: identifying an area of interest that includes a plurality of users using the Internet; logging each Internet request from the plurality of users; aggregating data regarding each Internet request to reveal use patterns; and disaggregating the data according to the use patterns to match the Internet use pattern with the specific user, thus identifying the specific user with each Internet request.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.