Robust geolocation system implementation for serving targeted advertisement and personalized content
US9648581B1 · kind B1 · utility
71Cited by
28References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 9, 2016 |
| Grant date | May 9, 2017 |
| Priority date | — |
| Expiry date | Nov 9, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W64/006
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system receives geographic information from devices to determine and deliver relevant advertisements or personalized content for consumers. This ties a user's real-world location, with virtual leads (e.g., advertisements). The system uses geographical information gathered by mobile devices and saves the geographical information to consumer profiles. For example, the system can use different wireless radios present on mobile devices to gather different types of geographical information. Some radios include cellular, Bluetooth, global positioning system (or GPS), Wi-Fi, near field communications (or NFC), and other radios.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.