Clickstream analysis methods and systems related to improvements in online stores and media content
US9652433B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 21, 2016 |
| Grant date | May 16, 2017 |
| Priority date | — |
| Expiry date | Nov 21, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/45
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and systems are provided herein for the analysis of information about online actions of a plurality of users. The analysis methods and systems allow for the creation of new online and offline business methods based on online consumer behavior. The methods and systems may obtain an input data set comprising information about online actions of a plurality of users, convert the input data set into data files having a common file format with each data file corresponding to a user of the plurality of users and comprising an identifier for the user and a plurality of Uniform Resource Locations (URLs) associated with online actions of the user, access online information relating to search terms and webpages, and determine one or more metrics of user behavior, including a “verticals” metric and a “search terms” metric.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.