System and methods for selective advertising in media content
US9652774B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 9, 2010 |
| Grant date | May 16, 2017 |
| Priority date | — |
| Expiry date | Jun 25, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Embodiments of techniques for distributing and rendering media content are provided. In response to a request for a first media file, a combined media file is generated having first and second segments that together include data from the first media file and from a second media file. The combined media file is then provided to a player module operable to render only data from the first media file during a first operating mode, and operable to render data from both the first and second media files during a second operating mode. For example, the first media file may be a music file, and the second media file an advertisement. A consumer may play the music portion without special software or a license, but the advertisement will be rendered as well. Alternatively, the consumer may purchase a license and use special playback software to render the music without the advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.