Interaction-aware advertising for minimizing banner blindness
US9652782B2 · kind B2 · utility
4Cited by
2References
22Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | May 17, 2013 |
| Grant date | May 16, 2017 |
| Priority date | — |
| Expiry date | Sep 19, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F3/0485
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems, methods, and non-transitory computer-readable storage media for interaction-aware advertising to minimize banner blindness. First, the system concurrently displays, via a graphical user interface, an advertisement and application content. Next, the system detects a user interaction with the application content. Based on the user interaction, the system then locks the advertisement within a viewable area of display for concurrent display at the graphical user interface with a portion of the application content, wherein the advertisement is configured to remain locked until an unlocking event is detected.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.