Exchange and offline substitution of advertisements
US9661374B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 23, 2012 |
| Grant date | May 23, 2017 |
| Priority date | — |
| Expiry date | May 19, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Various features are described for caching, tagging, and exchanging advertisements associated with network-accessible content. Advertisements may be retrieved and cached on mobile devices and other types of client devices prior to obtaining content containing references to advertisements. When content with an embedded reference to an advertisement is obtained, a previously retrieved advertisement can be loaded from the cache. Advertisements may also be tagged for later viewing. Users may revisit tagged advertisements at a future time, such as when wireless network connectivity is restored or when the user has more available time. Additional features facilitate bidding, by an advertisement server directly or indirectly associated with a client device, on advertising inventory associated with requested network content. In response to acceptance of the bid by a 3rd party advertising server, an advertisement from the associated advertisement server may be displayed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.