Social media impact assessment
US9672255B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 3, 2016 |
| Grant date | Jun 6, 2017 |
| Priority date | — |
| Expiry date | Mar 3, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
This patent relates to a system for identifying influential users of a social network platform. The system may access records of messages sent or received by a plurality of users. The system can determine a power of a user to reach other users based at least in part on the messages. The system can determine an authority of the user on a topic. The system can also compute an impact score that reflects both the power and the authority of the user on the topic. Such scores may be used to select users based on impact as part of social trend analysis, marketing or other functions.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.