Live advertisement preview display and distribution

US9679306B2 · kind B2 · utility

Assignee

• EXCALIBUR IP, LLC · US

Inventors

• Ameya Virkar · Santa Clara, US
• Dean Quan · Millbrae, US
• Tarun Bansal · Santa Clara, US
• Joe Stampleman · Redwood City, US
• Ulises Robles · Sunnyvale, US
• Andy Hwu · San Jose, US
• Geoffrey Perez · San Jose, US
• Naga Viswanathan Malepati · San Marcos, US
• Vibha Bamba · San Francisco, US
• Ian Lin · Taipei, TW

Key dates

• Filing date: Nov 11, 2011
• Grant date: Jun 13, 2017
• Expiry date: Feb 11, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0241
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A live advertisement (“ad”) preview may be used by an advertiser and/or publisher to ensure that an ad is displayed correctly and to maximize user interaction with the ad. The live ad preview may be provided before the general public has access to the ad. The live ad preview may include a display of the ad within a real-time version of a destination web page. The live ad preview of the ad in the destination web page may be distributed with a universal resource locator (“URL”) that may be distributed externally.