Systems and methods for providing targeted user content blended with a media stream
US9686588B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 2, 2016 |
| Grant date | Jun 20, 2017 |
| Priority date | — |
| Expiry date | May 2, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/68
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A network system provides delivery of customized target content, such as advertising, to individual users. There is transmission of a common spot content stream to a large group of the users. Each home client user communicates through a telecommunications network, such as the Internet, for connection to a portal to receive continuing media, such as streaming audio or video. The user installs receiver software at his home client processor for receiving both the streaming media and a content stream. The media stream includes spot markers placed at appropriate locations in the media stream by the publisher to designate locations for insertion of spot content and optionally to identify specific characteristics of the media stream. The content stream includes content units, such as audio advertising, together with spot content frames, which include parameters having values designated by the spot content provider to be the target audience. A profile is produced at the home client having parameters with values associated with the home client user, such as geographic and demographic information. The receiver software at the home client matches the spot content frame for each spot content t…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.