Method and apparatus to deliver video advertisements with enhanced user interactivity
US9693013B2 · kind B2 · utility
6Cited by
1References
17Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 3, 2010 |
| Grant date | Jun 27, 2017 |
| Priority date | — |
| Expiry date | Apr 13, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An advertising system delivers video ads into hypertext documents, where these ads provide enhanced user interactivity features selected and configured by advertisers or other ad sponsors. The system also provides sophisticated tracking and real time reporting of viewer interactivity with the video ads and their enhanced features.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.