Methods and apparatus to measure exposure to streaming media
US9699499B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Apr 30, 2014 |
| Grant date | Jul 4, 2017 |
| Priority date | — |
| Expiry date | Jul 8, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6587
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to measure exposure to streaming media are disclosed. An example apparatus includes a metadata extractor to extract a series of metadata tags associated with media playing on a presentation device. The example apparatus includes a media event detector to detect a media event associated with the media playing on the presentation device. The example apparatus also includes a metadata selector to identify a subset of the series of metadata tags for reporting to a central facility. The subset includes a first metadata tag extracted approximate in time to the media event. The example apparatus further includes a transmitter to transmit the subset of the series of the metadata tags to a central facility.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.