Systems and methods for determining value of social media pages

US9704165B2 · kind B2 · utility

Assignee

• Oracle International Corporation · US

Inventors

• James V. Anderson · Atlanta, US
• John B. Nolt · Atlanta, US
• Michael J. Strutton · Villa Rica, US
• Wenchang Yan · Burlingame, US
• Sriti Kumar · Atlanta, US
• Robert M. Maury · Alpharetta, US
• Paul M. Broft · Atlanta, US
• Maria F. Arscott · Atlanta, US
• Nancy M. Lim · Atlanta, US
• Jason C. Reynolds · Covington, US
• Joe Kearney · Smyrna, US
• John Schult · Buford, US
• Melinda M. Weathers · Smyrna, US
• Chad Steven Estes · Atlanta, US
• Erica M. Stanley · Atlanta, US
• Geoffrey Hom · Alpharetta, US
• Gregory K. Dunn · Atlanta, US
• Horace Williams, II · Atlanta, US
• Matt White · Roswell, US
• Reginald R. Bradford · Atlanta, US
• Andrei Erdoss · Austell, US
• Andrew DORR · Solana Beach, US
• Brian Culler · Atlanta, US

Key dates

• Filing date: May 11, 2011
• Grant date: Jul 11, 2017
• Expiry date: May 11, 2031

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/535
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for evaluating the effectiveness of social media pages. Users of social media systems review and publish various kinds of content on social media pages, including various messages, audio clips, video clips, polls, web links, etc. A social media page evaluation system hosted on a physical server or a cloud receives a social media page that is to be evaluated, and provides results of an evaluation process. The evaluation process involves processing of various criteria and parameters that characterize engagements and interactions between users of social media pages. Results of an evaluation process include qualitative and quantitative attributes in connection with evaluating the effectiveness of published content on social media pages. Such results are useful for purposes of enriching content in social media pages, resulting in greater network traffic due to increased engagements and interaction among users of social media pages.