Method and system for efficient matching of user profiles with audience segments
US9706008B2 · kind B2 · utility
17Cited by
2References
19Claims
0Family size
Assignee
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Key dates
| Filing date | Mar 15, 2013 |
| Grant date | Jul 11, 2017 |
| Priority date | — |
| Expiry date | Aug 4, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Embodiments of the present teachings disclose method, system, and programs that monetize personalized user behavioral profiles by remapping the users to audience segments related to advertisement. In the method, the users can be targeted with advertisements that are personalized and hence are more likely to lead to conversions.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.