Systems and methods for optimizing the selection and display of electronic content
US9710559B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 10, 2014 |
| Grant date | Jul 18, 2017 |
| Priority date | — |
| Expiry date | Sep 11, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods are provided for optimizing displays in one or more user interfaces. An exemplary method may include retrieving web entries from a database and generating a plurality of candidates based on the retrieved web entries, where each web entry of the web entries is a clickable item that is displayed on the one or more user interfaces. Additionally, provide the plurality of candidates for display on the one or more user interfaces and determine click-through rates for each of the plurality of candidates. Thereafter, create a display pool of candidates to display from plurality of candidates based on the click-through rates and update the display pool of candidates responsive to retrieving additional web entries from the database.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.