Contextual advertising techniques for implemented at mobile devices
US9710818B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 2, 2007 |
| Grant date | Jul 18, 2017 |
| Priority date | — |
| Expiry date | Feb 13, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/567
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Various techniques are disclosed for delivering contextual advertising information to end users of a data network via a mobile device. At least one operation may be initiated to determine the features, capabilities and/or services supported at an identified mobile device. A first contextual advertising delivery technique may be implemented in response to a determination that a first type of functionality is supported at the identified mobile device. A second contextual advertising delivery technique may be implemented in response to a determination that the first type of functionality is not supported at the identified mobile device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.