Click through rate estimation in varying display situations

US9712628B2 · kind B2 · utility

Assignee

• TABOOLA.COM LTD. · IL

Inventors

• Gil Chamiel · Nes Ziona, IL
• Lior Golan · Ramat Gan, IL
• Asaf Rubin · Hadera, IL
• Aviv Sinai · Rishon LeZion, IL
• Moshe Salomon · Ashdod, IL
• Alon Pilberg · Ramat Gan, IL

Key dates

• Filing date: Jan 14, 2016
• Grant date: Jul 18, 2017
• Expiry date: Jan 14, 2036

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0251
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The presently disclosed subject matter includes at least a method, system and a program storage device of estimating click through rate (CTR) of a pair of source and recommendation, the source comprising a plurality of slots, each slot configured to present a served recommendation. The CTR estimation is performed by first determining an estimated calibration CTR coefficient for each slot and then using this information for calculating an estimated CTR of a given slot when served with a given recommendation in a given source.