Method and apparatus for distributing advertisements using social networks and financial transaction card networks
US9715693B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 10, 2011 |
| Grant date | Jul 25, 2017 |
| Priority date | — |
| Expiry date | Nov 22, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q10/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An exemplary method for distributing an offer to a mobile device includes identifying a location of a first mobile device, identifying offer preferences for a user of the first mobile device, and distributing the offer to the first mobile device. The offer is an offer for the purchase of goods or services, the offer meets the offer preferences of the user of the first mobile device, and the offer is encoded with a first offer identifier corresponding to the user of the first mobile device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.