System and method for pricing advertisement placements online in a real-time bidding environment
US9715699B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 4, 2013 |
| Grant date | Jul 25, 2017 |
| Priority date | — |
| Expiry date | Feb 26, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system for pricing advertisement placements online in a real-time bidding (RTB) environment is disclosed. According to one embodiment, a computer-implemented method includes receiving a plurality of responses from a plurality of real-time bidding (RTB) requests for an advertisement placement and determining a first data set from the plurality of responses, where the first data set includes prices paid for winning the advertisement placement. The computer-implemented method further includes determining a second data set from the plurality of responses, where the second data set includes losing bid prices, and estimating a price distribution curve based on one or more of the first data set and the second data set.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.