Predicting user responses

US9727880B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Mohammad H. Raza · San Jose, US
• Thore Graepel · Cambridge, GB

Key dates

• Filing date: Oct 25, 2011
• Grant date: Aug 8, 2017
• Expiry date: Oct 25, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Predicting user responses to items is useful in many application domains, such as personalized information retrieval and recommendation systems. In an embodiment a contacts service identifies contacts of a target user and predictions are elicited from the contacts about the target user's response to an item. In various examples, the predictions are combined taking into account weights of the contacts to produce a prediction of the target user's response. For example, the response may be one or more of: a numerical rating, a word or phrase describing the targets user's opinion of the item and a word or phrase stating a reason that the target user holds the opinion. In examples, accuracy of the predictions is calculated after observing the target user's actual response. The accuracy may be used to calculate and display scores and rankings of the contact's prediction abilities and to update the weights of the contacts.