Determining user personality characteristics from social networking system communications and characteristics
US9740752B2 · kind B2 · utility
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15Claims
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Key dates
| Filing date | Jun 3, 2016 |
| Grant date | Aug 22, 2017 |
| Priority date | — |
| Expiry date | Jun 3, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/306
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A social networking system obtains linguistic data from a user's text communications on the social networking system. For example, occurrences of words in various types of communications by the user in the social networking system are determined. The linguistic data and non-linguistic data associated with the user are used in a trained model to predict one or more personality characteristics for the user. The inferred personality characteristics are stored in connection with the user's profile, and may be used for targeting, ranking, selecting versions of products, and various other purposes.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.